Consumer Behavior
Hudzaifah Zukhruf (G54150033) Departemen Matematika (www.math.ipb.ac.id) Fakultas Matematika dan Ilmu Pengetahuan Alam (www.fmipa.ipb.ac.id) Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class) Department of Family and Consumer Sciences,(www.ikk.fema.ipb.ac.id) College of Human Ecology (www.fema.ipb.ac.id) Bogor Agricultural University IPB ( www.ipb.ac.id ) Source : Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. Summary Consumer behavior is all about activities, action and psychological processes that make the action before buying and when buying, using, consuming product and service after doing the above things. Consumers are divided into two types: individual consumers and organizational consumer. Individual consumers mean purchasing goods and services for their own use, and organizational consumers mean purchasing equipment and other service to run all its organization activities. C